Walaa Loyalty Software
Walaa Loyalty Software
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Home · Our Solutions · Loyalty Management

The control room for your whole loyalty programme.

Design, launch and run multiple programmes from one system — earn rules, tiers, campaigns, rewards and the points ledger underneath it all. Your marketing team changes something on Tuesday; it's live on Tuesday.

Book a demo → Explore points exchange
Rule builder draft · not published
WHEN
a member pays at any Dine-in outlet
AND
it is Sun–Thu between 12:00–16:00
THEN
award 2× points, capped at 4,000 / member / month
Estimated cost · AED 41k / month Simulate before publish

What's inside the loyalty management system

Earn & burn rules

Conditions on channel, outlet, basket, item, time and member attribute — combined without writing code, and capped so a promotion can't run away with your margin.

Tiers & lifecycles

Qualification windows, soft landings, grace periods and tier benefits — the details that decide whether a member feels rewarded or punished.

Points ledger

A proper double-entry ledger: issuance, holds, partial expiry, refunds and reversals, all traceable to a transaction and exportable for audit.

Campaign manager

Segment, schedule and send across push, SMS, WhatsApp and email — with control groups so you can prove what the campaign actually caused.

Member 360

Every transaction, point movement, reward and message in one timeline — so your service desk can fix a query in a minute instead of a day.

Liability & reporting

Outstanding points liability, breakage forecasts, cohort retention and incremental revenue — the numbers finance asks for, ready before they ask.

Built so the loyalty team never has to file a ticket.

Every rule, tier and campaign is configuration, not code. Changes go through maker-checker approval, land in an audit log, and can be simulated against last month's real transactions before anyone publishes them.

Simulate a rule against historic baskets and see the cost before it goes live
Run several programmes — brands, regions, franchises — from one tenant
Role-based access, approvals and a full audit trail on every change
Programme health
Active members184,220
Points outstanding42.1M
Burn rate61%
Liability at costAED 2.6M

See it running on your own numbers.

Thirty minutes with someone who has launched programmes like yours. Live platform, no slideware — and an honest read on what's easy and what isn't.

Book a demo → Talk to sales
Other solutions Loyalty Management Points Exchange Rewards Marketplace Employee Engagement Rewards Portal Merchant Solutions Strategy & Consulting
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Dubai Duty FreeDubai Duty Free
Coca-ColaCoca-Cola
Union CoopUnion Coop
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NBADNBAD
Abu Dhabi Culture & TourismAbu Dhabi Culture & Tourism
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